I was thinking this afternoon about business and environmental responsibility. Why it is people are so resistant to “being green?” The problem, I concluded, is that most business people who think this way (from any generation) equate being “environmental” with being extreme or expensive. So, I’m making it my mission to convince people that being green (at least in their printing) actually SAVES money and doesn’t require you to stop shaving or live in trees!
While taking more extreme measures to minimize your impact on the earth is noble, I completely realize most people aren’t going to do it unless it’s painless. So, what I have been doing (and am going to continue doing) is giving you ways to save money AND help minimize your impact on our landfills and petroleum reserves. Here are some examples so far:
1. By printing with the most efficient printers, you reduce your cost per print (see some of my Xerox Phaser series articles) and use of petroleum based products, which saves you money.
2. By doing more duplex printing, you save paper…you got it, AND money.
3. By switching from OEM HP cartidges to SoyPrint compatibles, you save several pounds of petrolum based toner, AND around 20% on the cost.
4. By maximizing your work flow use to the most efficient printer, you save energy, toner, AND money!
You get the idea. Being green isn’t expensive, it’s not any more time consuming, and it will actually help you profit. In addition to the benefits I’ve just mentioned, you are able to feel good about doing something for future generations (here and abroad). You will be saving energy costs, and reducing our nation’s dependance on foreign oil. It just makes sense. Feel free to pass this article around…the more people understand being green is profitable, the more likely they are to try it. Feel free to call me about printing green!


