It’s a little funny being in toner sales here in Denver sometimes. I get calls from people who are upset about toner prices from their retailers and are making the switch to us because we’re $5-$10 cheaper on a common toner cartridge. That makes sense: cost is important. However, what baffles me is the same customers who make the switch because of prices glaze over when I mention how much they could save by switching to a Xerox PagePack program.
“Well,” they reason “I’ve already paid off this $2,400 HP color printer, so I’m really not interested in switching to a Xerox plan.” While that logic does make sense at first, what doesn’t make sense is the math! If the same customer uses color toner at high coverage, they will probably end up spending between $6,000 and $10,000 more over three years than they would with a Xerox PagePack plan (which allows for unlimited coverage for a fixed price per month)…including the printer!
Here’s how the PagePack plan works: You pay a fixed price per color print no matter how much color you have on the page. This is extremely attractive to Realtors, who’s color house flyers are generally around 80% coverage (this is for the ones that look like they’re around 40% tops!). So, instead of paying an unknown amount of money for color toner in Denver, you’re paying a fixed $.06-$.11 cents a print (depending on the contract length and copier model). This makes monthly budgeting simple and effective. If you do a lot of color printing, give us a call for a detailed description of how a Xerox PagePack program can save you a lot of money on your toner in Denver.










